{"sections":{"seo":{"title":"Blue Black — Brand Beyond","description":"Blue Black is a creative and marketing company working across the Middle East, shaping brands, campaigns, and content."},"loader":{"lines":["Shaping brands","across the Middle East"]},"hero":{"tagline":["Stories with roots","ideas that leave a mark"],"region":["Middle","East"],"begin":["Where","ideas begin"],"scrollLabel":"Scroll.."},"story":{"caption":"Our story","lede":"Blue Black is a creative and marketing company working across the Middle East, shaping brands, campaigns, and content through cultural understanding, strategic thinking, and strong creative execution.","note":["Turning insight into","ideas that connect"],"exploreLabel":["Explore","Blue Black"],"profileFile":"files/blueblack-company-profile-2026.pdf","profileDownloadName":"BlueBlack Company Profile 2026.pdf","image":{"src":"images/leopard-portrait.jpg","alt":"Halftone portrait of a leopard in blue, cropped to its eyes","width":1145,"height":1374}},"interlude":{"first":"Ideas","second":"in action","video":"videos/test-2-ui-new.webm"},"works":{"caption":"Selected projects","note":["Different brands","Different challenges","Different answers"]},"services":{"caption":"What we do","lede":"Turning strategy into brands, campaigns, and content people can connect with.","statement":["We build beyond","the obvious."],"image":{"src":"images/panther-cutout.png","webp":"images/panther-cutout.webp","alt":"Blue halftone panther looking out of the frame","width":2752,"height":1536}},"brands":{"caption":"Brands we’ve worked with","note":["Different brands, different markets, one thing in common","— work built around what matters to them."]},"contact":{"titleFirst":"Next","titleSecond":"Chapter","note":["Let’s turn what’s next","into something worth seeing."],"email":"info@blueblackmena.com"},"conversation":{"eyebrow":"Start Something Bold","title":["Let’s start the","conversation."],"label":"Send a message","sendLabel":"Send Message","sentMessage":"Thank you — your message has been sent. We’ll be in touch soon.","copyright":"© Blueblack 2026"},"footer":{"motto":"Let’s create what stays","year":"2026"}},"projects":[{"slug":"linex","name":"Linex","discipline":"Brand identity","overview":"A brand identity built to give a growing company one clear voice, from its mark and type to the way it shows up across every screen and surface.","client":"Linex","year":"2026","preview":"https://example.com/","scope":["Brand strategy","Visual identity","Guidelines"],"gallery":[{"src":"images/blueblack_brand_strategy.webp","width":1056,"height":1877,"alt":"Halftone profile of a head in blue"},{"src":"images/leopard-portrait.jpg","width":1145,"height":1374,"alt":"Halftone leopard portrait in blue"},{"src":"images/glow.jpg","width":1920,"height":1080,"alt":"Ultramarine glow"},{"src":"images/blueblack_creative_campaigns.webp","width":1058,"height":1881,"alt":"Two halftone hands around a blue orbit"},{"src":"images/panther-cutout.webp","width":1800,"height":1005,"alt":"Blue 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